Jerlenjoy’s is a full-service beauty parlor dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price. It is a parlor offering value-priced services for the entire family. There are other parlors in Dau Homesite, but provide only minimal services, whereas the upscale parlors in Mabalacat areas and Balibago can be inconvenient due to scheduling requirements and cost. We will address a market need for low-cost parlor with good customer service.
Jerlenjoy’s sets itself apart from other beauty parlors that offer only one or two types of services. There are a number of parlors like ours, but they are mainly in the very high income parts of Balibago and surrounding areas. We do not intend to compete with these parlors. We wish to offer a middle ground for those clients who can't quite afford those high-end luxury beauty parlors. Our business atmosphere will be a relaxing one where clients can be pampered.
Our strategy is a simple one: satisfied clients are our best marketing tool. When a client leaves our business with a new look, he or she is broadcasting our name and quality to the public. Most of our clients will be referrals from existing clients. We will also ask clients for referrals, and reward them with discounted or free services depending on the number of clients they bring. We will also offer discounts to the new clients who have been referred.
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